Are You Tired Of Your Practice Members Not Understanding Chiropractic Care and Leaving After They Are Out of Pain?

Discover how to get your practice members to stay, pay, and refer you, more business in the life model... without feeling like a salesperson!

Black Friday Special 50% off valid until Sunday! Use the discount code "SHIFT50"


Are You Tired Of Your Practice Members Not Understanding Chiropractic Care and Leaving After They Are Out of Pain?

Discover how to get your practice members to stay, pay, and refer you more business in the life model... without feeling like a salesperson!

Join Today

Today, Dr. Don MacDonald And Brandi MacDonald Are Going To Show You How They Are Transforming Chiropractic Offices Around The World...

Discover How YOU Can Retain Your Practice Members LONGER…

Plus, Find Out How To Have More Long Term Results With Them Beyond How They Feel...

Things could be going great, as far as business and finances go…

…but if you are anything like us, you want your practice members to stay under care not just for ‘quick-fixes’ or to get rid of their current pain.

You want to help them improve their health and vitality!

Sadly, what happened in our practice was our practice members were leaving as soon as their pain was gone and were not making a long-term commitment with us.

You’ve sat through the long, boring seminars that overcomplicate how to implement the "right script, the right procedure" or the promises that, if you do what they did, you will get the same results.

Like you, I loved the idea of implementing new ideas from these seminars into my practice, but it was difficult figuring out how to go about it and how to make it MINE, not someone else’s.

Welcome My Fellow Chiropractor,

My name is Dr. Don MacDonald and, along with my wife Brandi MacDonald, I was able to finally develop a strategy and framework that changed the way we communicated, measured and marketed our practice.

It took much learning, traveling and experimentation but we finally made it happen.

I opened my practice nearly 20 years ago and struggled (as many do) for the first 7.

I Found It Difficult to Get MY MESSAGE of Chiropractic to My People

Overwhelmingly, I was left feeling very incongruent, frustrated and ashamed that I could not make this thing work.

I had seen many Chiropractors become great successes and began to feel there must be something wrong with me and my approach.

Join Today

Have You Ever Felt So Overwhelmed with Building and Maintaining Your Practice, You Begin to Dread Going to Your Office?

I did, so I asked Brandi if she would come into the office, just for a few months, to help so I could focus on growing my business.

She came into my office and within 18 months my practice almost tripled.

Things were going great business-wise, but we were finding that we wanted our practice members to stay under care to help improve their health and vitality.

They were often leaving after they were out of pain, or it was a hit and miss who stayed longer.

These frustrations led me to attend many different seminars, especially those that focused on neurology, communication and philosophy.

Many of these seminars were either hugely inspirational, or overly complicated, neither which helped us transform. The information was never just in ONE place.

Brandi and I brainstormed, experimented, and (most importantly) implemented the information we developed  to make it easier to educate our practice members on the importance of Chiropractic care for overall life expression.

In this time, Brandi started getting asked “what are you doing?” and began speaking all over the world.

Within the last 10 years she has spoken in 9 countries teaching the concepts we developed.

She has been asked, on many occasions, for this information but…

…we did not have it in an easy to implement program.

Both Brandi and I have been coaching other Chiropractors over the years and have found it difficult to cover all of this information during one-on-one calls so we compiled our knowledge and experience into this 4 module online course

This will now help us coach you on a higher level and NOW, you can learn through this program for much less than the typical high-fees you would pay for us individually.

Who Is Dr. Don MacDonald and Brandi MacDonald…?

Dr. Don MacDonald

Referred to as, “Dr. Don” by his practice members, Dr. MacDonald loves chiropractic education and practice.

Dr. MacDonald graduated from Palmer College of Chiropractic in 1997, and has since been in active practice in Edmonton, Alberta, Canada.

He was the President of the Edmonton Chiropractic Society from 2004 until 2011.  He co-authored ‘Tired of Being Sick and Tired’, co-created “Conversations with Dr. Michael Hall” to help Chiropractors increase their knowledge about the benefits of Chiropractic care, and is author of the new book “The Underdog Curse”.

 Dr. Don and his wife Brandi MacDonald have a Chiropractic Seminar Series that have been providing Subluxation-based continuing education to the doctors in Canada since 2007 called True Concepts Seminars and the co-creator the Vitality Shift.

Brandi MacDonald

Brandi MacDonald is the owner of True Concepts Inc. and True Concepts Seminars which specializes in educating doctors and Chiropractic Assistant’s on spreading the word of chiropractic through Universal Principles.

She is an internationally renowned speaker, Author, and coach. 

Previously highlighted on the Dr. Phil show for her transformation of her health and life change through Chiropractic care, she has spent her career learning the complexities of Chiropractic in an effort to simply the message to the masses.

Known today as a "Transformer" her communication skills are unrivaled... she brings the complexity of Chiropractic in a simple, profound way so the world can understand their potential through Chiropractic care.

We’ve Been At This for Years… Honing Our Systems, Training & Methods To Help You Understand How You Can Implement This In Your Practice

After many years and through surveying our large tribe of clients and colleagues, we’ve found the struggles you want to get out from under are:

  • How to bring in enough money to keep your practice going and live the life you would like…as you’ve always dreamed.
  • You can’t seem to change your practice members’ mindset from “quick-fix” to “Long-Term Commitment”.
  • Having a hard time getting practice members to understand your message about continual health and vitality methods and how your practice can help them.
  • Feeling ashamed because you thought you would be doing better financially.
  • Feeling you don’t have enough functional testing to measure progress with your people and feeling you couldn’t possibly start this in your practice.

It’s time you stopped feeling stressed, reaching the plateau point in your practice and overwhelmed and allow Brandi and I to help you become more inspired and skilled than ever…

…while finally unraveling the secret to what you’ll discover in these 4, easy to learn modules of training we created for you.

What Doctors Are Saying About The Vitality Shift...

“The missing puzzle piece for any practice and I cannot recommend enough”

I’ve been incredibly privileged to work through The Vitality Shift and WOW! Transformative. Don and Brandi challenge your perspective on how you approach each that comes into your practice and guide them through a model of health that makes sense and is unique to that very person. Ensuring that there is an alignment and congruency between your purpose, communication, and methods so that the person in front of you has the best opportunity to express their most vital self-possible.

The Vitality Shift is the missing puzzle piece for any practice, and I cannot recommend enough to anyone, to check out what the program could do for you and your practice.

~ Dr. Kurtis Fischer, Edmonton, Ab, Canada

“Extremely refreshing and inspiring to experience The Vitality Shift”

Having had a very successful 'wellness family practice' for a number of years, it was extremely refreshing and inspiring to experience The Vitality Shift. This program offers tools to allow us to be more congruent and effective in our application of chiropractic service. Brandi and Don have done a stellar job of creating a program that can be easily integrated into a busy practice.

The Vitality Shift explains the psychology of communication and doctor/patient dynamics and offers practical outcomes measures to quantitatively show people better physiological function. It has allowed us to step further away from a therapeutic model and fully embrace a vitality model of practice.

~ Dr. Peter Kevorkian & Dr. Patti Giuliano, Boston, MA

“The course that was missing in my chiropractic education”

This is the course that was missing in my chiropractic education. It ties the science to the art to the philosophy of chiropractic. It creates congruent systems for staff training, a team based framework for patient care and the framework for running a successful chiropractic business.

I've been in practice for 21 years and have built a wellness based experience for myself, my team and my practice members. The Vitality Shift adds another layer of cohesion for me to grow into. It beautifully ties together the science, art and philosophy of chiropractic and offers the viewer a successful business model in which to thrive.

- Dr. Jenny Armstrong, BC, Canada

Take a look at what we'll cover

MODULE 1 – Unlocking Your Premise

This module is to help you in identifying your premise in chiropractic. Rather than focusing on “how do we do what we do”, we encourage you to focus on your belief system about chiropractic and health.

We have observed that the biggest stress for most chiropractors is how out of alignment they are within their practices and what they believe is their premise. This is why a clear and aligned premise will allow for a clear and aligned message and framework for our practice members.

  • So, how do you find out what your premise truly is?

  • Are you pain-based?

  • Are you condition-based?

  • Or, do you practice in a life-based model of care?

Watch and LISTEN to this video to learn how to assess your current practice language, which in turn will help clarify the premise you are putting out to your practice members.

MODULE 2 – Unlocking the Communication Code

Communication is the most important piece of a successful practice.

In this module, you will learn about three different kinds of communication styles:

  1. Delicate Communication
  2. Domineering Communication
  3. Dynamic Communication

Learn which communication style we should strive to stay in as much as possible with each practice member interaction.

This module will also help you develop more effective communication skills to determine differences in personality types and further understand the values that drive your practice members.

MODULE 3 – Unlocking the Chiropractic Vital Signs

Romberg's, Mittelmeyers, Tandem Gait... We can all remember learning “the dreaded neurology” in school as neurological tests used as indicators of pathology.

Instead, we re-frame these tests and 6 others as "Chiropractic Vital Signs" that give us an indication of how well the nervous system is functioning and relay a practice member's potential to heal and furthermore, their untapped LIFE potential.

This module reviews the tests that we've incorporate into our exam and re-evaluation process to help move practice members away from a pain and conditions premise and towards a life-based premise.

A space where we believe the "AH-HA" moments lie in practice! 

Learn how to implement these tests gradually in your practice to start creating a Vitality Shift!

MODULE 4 – Unlocking the Care Planning Code

The specifics of care planning have always been a topic of high debate. Generally, we have found that it all comes down to confidence…

…the less confident you are, the less care you are likely to recommend, while the more confident you are the more you speak about vitality and the more time you allow for a care plan. 

In this module, we discuss the gap between where you currently are and where you want to be when it comes to developing more confidence and accepted care agreements as well as the tools to move from one point to the other.

As you can surely see, we spent a lot of time, as well as many years, to come up with and streamline this training to ensure its effectiveness and your ability to integrate it into your practice.


Here's what you'll get

Placeholder Image

Over 30 Videos You Can Watch And Learn From Anytime Online

Placeholder Image

Documents And Tools To Implement in Your Practice

Placeholder Image

Access to a community of like-minded Chiropractors from around the world

Join Other Doctors Who Have Experienced This Training And Start Making An Impact Today!

We will focus on helping our participants transform their practice.

Join Today

Start Making An Impact In Your Community, Serving Your Practice Members At A Higher-Level While Enjoying A Practice That YOU Deserve, RIGHT NOW!

Because we’re deeply invested in your success… we created a private Vitality Community for our Shifters.

Unlike other support programs that charge an ongoing monthly fee, this community we created is 100% FREE.

This community gives you quick access to other clinics and like-minded doctors for FREE.

Shifters have said being part of this private community is one of the most valuable parts of the whole program!

...and you’ll gain access to it as a FREE BONUS for making the shift.

Two Payment Option

Now Only $825 USD!

2 payments charged 30 days apart

  • 4 module online program with over 30 Video's
  • Worksheets and documents included
  • Increase practice member retention
  • Tools to measure the effects of subluxation
  • Align your communication with your procedures
  • Free ongoing support through closed Facebook group
Get the 2-Pay Option


Now Only $1,499 USD!


  • 4 module online program with over 30 Video's
  • Worksheets and documents included
  • Increase practice member retention
  • Tools to measure the effects of subluxation
  • Align your communication with your procedures
  • Free ongoing support through closed Facebook group
Pay in Full and SAVE

More Great Stories About How The Vitality Shift Is Impacting Practices Around The World

“I encourage everyone to consider this. It is life changing”

I have been in practice since 2003. I have had a few / many challenges and stresses over the years in practice and in the early years of practice had four children in five years. It was to the point recently where my health was suffering and I was in overwhelm.

Fast forward to today post vitality shift , there is less stress, more flow, more energy diverted to projects not focusing on outcomes as I know the foundation I have built will create a great structure. I have hired and trained a team following the language and systems in the vitality shift. It is invaluable. I have purchased many products over the years and this is the one that changed me personally and practice wise. I encourage everyone to consider this.

It is life changing if you do the work and get uncomfortable.

~ Dr. Laura Gravelle, London, Ont, Canada

“Hands down, one of the best decisions we’ve made”

There was always this feeling, a craving – one would call it, that we could be better in life and in practice (I think you know that feeling, too). As we all know, personal and practice life are not mutually exclusive; and for us it was always about how can we be more congruent and have more fun doing it.

In March 2017, we flew to Boston for the Vitality Shift one day intensive. It was fantastic. Yet, we still craved more because as we transitioned from a pathogenic, symptom-based mindset, we needed the tools to communicate the vitality/ life model in practice and have a community to help and support us.

In January 2018 we purchased the Vitality Shift program. Hands down, one of the best decisions we’ve made. January, historically our slowest month in practice, was better than 10 out of 12 months in 2017. It wasn’t because Brandi & Dr. Don gave us a script to follow and promised us fame and fortune, and it wasn’t because we weren’t already making impact in our community- we were. It WAS because they gave us the tools and a supportive community to expand our mindset and make inputs into our practice that were congruent to us, and not the pressure to be or do a carbon copy of what was successful for someone else.

Over a month in, we are continuing to make the conscious shift to more connection & congruency and having a blast in practice for the first time in forever!

~ Dr. Tony and Emily Miller Philadelphia, USA

“This program allowed me to triple my volume in 9 months”

As one of the first "vitality shifters" in April 2017 I want to share the results nearly one year on. This program allowed me to triple my volume in 9 months by giving me everything I needed to really get clear with my patients about who we are and what we do. This new-found clarity and confidence gave me the boost I needed to make philosophical and structural changes in my practice that then just let it explode!

The framework of the vitality shift is so brilliant, yet so simple, it's easy to take it on-board and just run with it. I found it helped me explain everything that i have seen and believe about chiropractic and communicate it in a way that is simple for patients to understand. It has also been hugely powerful in bringing my clinic team together under one premise so that we are all clear on our mission. Yes you have to make some big, often uncomfortable changes and do the hard work. But, if you choose to throw yourself in as I did, the results will exceed your wildest expectations.

- Dr. Naomi Mills, Nottingham, England

Enrollments Closing...

After all these years, Brandi and I truly understand what it has been like for you, going it alone…

…well, today you are no longer on your own!

That’s why we are making this course, well within reach and not charging the thousands of dollars our past clients have paid to work with us.

You need to upgrade the parameters and methods of retaining more, helping more and creating long-term relationships with your practice members.

You’re tired of watching others experiencing the financial freedom you know YOU should be experiencing.

Less overwhelm, stress or fear of how you could possibly do this for your practice because…

By clicking the ORDER NOW button below and grabbing hold of this special, 4-module video training, you will have…

Placeholder Image

All the answers, tools and resources you need to upgrade your business

Placeholder Image

Clarity on how to get the results you deserve

Placeholder Image

Practice members who are happy to stay with you for the long-term

More Great Stories About How The Vitality Shift Is Impacting Practices Around The World

“The strategies helps us to communicate succinctly to our patients”

I have found this course to be fantastic. It suits my learning style. The videos aren't too long and boring, they're condensed and fun. The best thing is you can go back over and over until it is cemented in your mind or just to appreciate finer details you may have missed first time around.

There is great content on the facebook group and it's so handy to share struggles and triumphs with others.

The one thing I have enjoyed most is that the strategies given here help bridge that gap between the philosophy and physiology that we know and have learnt over years and helps to communicate it succinctly to our patients who haven't spent years studying it.

~ Dr. Brenden Pascoe, Calliope, Queensland

“It helps make practice enjoyable”

Practice is fun utilizing the teachings of The Vitality Shift. The concepts are straightforward, well-explained, and the strategies of tying personality with patient type and having the tools to not only objectively measure function but also relate it to each patient’s experience is priceless. Not only that, it helps make practice enjoyable. Patients enthusiastically “get it” and place more value in the adjustment and in your care because it all simply makes sense to them.

This week alone, three of my new practice members who have been to other chiropractors before me and had lacklustre experiences with them expressed appreciation for what was evaluated and explained to them, understanding the importance of the chiropractic adjustment to their care because of what it means for their health. For anyone who desires this for their practice experience, they owe it to themselves to experience The Vitality Shift.

~ Dr. Matthew Bortolussi, Sault Sainte Marie, Ontario

“My new patients are referring their kids, friends and family without even asking them”

The Shift program has been a game changer for me. I feel like the biggest gift of the program for me is learning how to communicate with practice members based on their type of personality and values. It’s
made practice so much easier for me. I feel like I am still addressing why they are seeking care in my
office, but I am communicating in the life model right away which makes complete sense to people and once they see what is possible, they want it!! My new patients are referring their kids, friends and family without even asking them. I am having more fun, feeling way less stressed out about meeting with new patients and truly shifting my practice in one which people can experience vitality and ease in their life and body.

~ Dr. Biljana Durickovic ON, Canada

The Vitality Shift Online Program Is Open!

CLICK BELOW to get your hands on this course. 
Join Today